Just some thoughts

Any views or opinions represented in this blog are personal and do not represent those of people, institutions or organizations that I may or may not be associated with in professional or personal capacity, unless explicitly stated.

Marketing Project Management

Choosing the right project management tool can make or break your marketing campaigns. In this showdown between Monday.com, ClickUp, Jira, and even Excel, we explore how these platforms cater to marketing needs like collaboration, customization, and workflow automation. Cross-departmental content contributions are vital to campaign success. Which tool is best suited to streamline your marketing efforts and keep your team collaborating on all cylinders.

December 2, 2024

Kintsugi + Antifragility + Leadership

The Japanese art of Kintsugi and the modern concept of antifragility offer lessons in leadership. Kintsugi transforms broken pottery into art by highlighting its cracks with golden lacquer, symbolizing beauty in imperfection and strength in repair. Similarly, antifragility, as coined by Nassim Nicholas Taleb, teaches us to thrive amid chaos, leveraging volatility and failure as opportunities for growth. For leaders, this means embracing challenges, fostering innovation, and building systems that don’t just endure disruption but grow stronger because of it.

November 15, 2024

The shiny new thing

Marketing folks tend to get easily distracted by the shiny new piece of tech or process and it's for a good reason. I believe that we are always looking for that next thing that makes us do the job better. the pressures to improve conversions or get coverage higher has us looking as evidenced by the 8,000 or so marketing technologies available. In this post we'll explore just why we (I) keep an eye out with examples.

October 15, 2024

Digital Marketing ROI

Digital marketing ROI is more critical than ever, with strategies like livestreaming, AI-powered video advertising, and precision-targeted campaigns redefining success. As highlighted by Marketful, understanding and maximizing ROI isn’t just about tracking results—it’s about leveraging innovative tools and trends to drive measurable growth.

September 1, 2024

Livestreaming and Video's with AI

Livestreaming and video are transforming the way brands connect with audiences, blending entertainment with commerce to drive engagement and sales. The rise of streaming services blurs the lines between traditional TV and digital platforms. From boosting short-term purchase intent to building long-term brand affinity, these formats offer unmatched opportunities for brands to innovate and thrive in an interactive, consumer-driven landscape.

August 20, 2024

User Generated Content

Brands must foster collaborative relationships with their audiences, incentivizing customers to become active ambassadors through creative campaigns, exclusive rewards, and community recognition. This shift will transform marketing into a two-way conversation, making UGC an indispensable strategy for driving meaningful connections and long-term loyalty.

July 15, 2024

AI in Marketing

AI is transforming marketing by enabling marketers to work smarter, faster, and more strategically. From analyzing vast datasets to predicting customer behavior and personalizing content, AI tools like ChatGPT and NotebookLM are revolutionizing how businesses engage their audiences. By automating repetitive tasks, optimizing ad placements, and delivering tailored customer experiences, AI not only improves efficiency but also boosts ROI.

June 10, 2024

You're Gonna Need a Voice Strategy

Optimizing content for voice search will rival traditional SEO in importance, enabling brands to connect with consumers through conversational, hands-free interactions. Voice technology opens the door to innovative opportunities like interactive voice ads, voice-activated shopping, and seamless customer engagement. With the rise of smart speakers and conversational AI, brands that adapt their messaging to natural language patterns and prioritize convenience will lead the way in this rapidly evolving landscape.

May 20, 2024

Navigating Account-Based Marketing

Account-Based Marketing (ABM) is a strategy that prioritizes personalization and precision targeting to cultivate high-value deals. This approach, while promising unparalleled ROI by focusing on a select group of target accounts, is often accompanied by significant costs and strategic challenges.

April 1, 2024