Any views or opinions represented in this blog are personal and belong solely to me and do not represent those of people, institutions or organizations that I may or may not be associated with in professional or personal capacity, unless explicitly stated.
Account-Based Marketing (ABM) is a strategy that prioritizes personalization and precision targeting to cultivate high-value deals. This approach, while promising unparalleled ROI by focusing on a select group of target accounts, is often accompanied by significant costs and strategic challenges.
April 1, 2024
Exploring the transformation of digital communication through generative AI, this post delves into the shift from basic support to advanced marketing with Large Language Models (LLMs). Learn how AI improves user experiences, boosts engagement, and increases conversions, ushering in a new era of meaningful technological connections.
March 1, 2024
2024: Data-driven marketing revolution! Unified data, AI, privacy, UGC, sustainability—keys to success in a dynamic digital landscape.
February 5, 2024
Discover the art of crafting a winning marketing consulting proposal. Templates provide structure, but it's the personal touch and context that truly make the difference. Learn how to tailor your proposals for success in this comprehensive guide.
January 3, 2024
The tech community is grappling with the revelation that the DevTernity conference knowingly deceived attendees by fabricating speaker profiles. The audacious act involved creating imaginary personas, including the prominent figures Anna Boyko, Alina Prokhoda, Natalie Stadler, and Julia Kirsina.
December 15, 2023
Ethical practices are the cornerstone of sustainable success. Unfortunately, some individuals have taken a detour into the unethical, as revealed by this recent confession.
December 1, 2023
One thing remains constant in Marketing: the importance of a robust and well-maintained contact database. Your database is the lifeblood of your marketing efforts, and how you build and manage it can make or break your campaigns.
November 14, 2023
There's a fine line between offering users valuable insights and crossing into the realm of creepy and intrusive practices. In this blog post, we'll explore the world of in-product marketing and how to employ it effectively without making your users feel uncomfortable or creeped out.
October 14, 2023
Content marketing has become a linchpin in the success of businesses. Effective content not only engages audiences but also drives traffic, generates leads, and ultimately increases sales. However, to truly harness the power of content marketing, a specialized professional is often required - the Content Marketing Growth Hacker.
September 14, 2023