Any views or opinions represented in this blog are personal and belong solely to me and do not represent those of people, institutions or organizations that I may or may not be associated with in professional or personal capacity, unless explicitly stated.
The tech community is grappling with the revelation that the DevTernity conference knowingly deceived attendees by fabricating speaker profiles. The audacious act involved creating imaginary personas, including the prominent figures Anna Boyko, Alina Prokhoda, Natalie Stadler, and Julia Kirsina.
December 15, 2022
We want personal data in exchange for content we kill ourselves to create. We also want to establish ourselves as thought leader and have a degree of authority in our space. There has always been a need to balance these objectives while we earn some trust. If prospects don’t trust us, we won’t see results no matter how fine-tuned our strategy. So how far do you go - and how has COVID impacted you? What are the rules?
January 10, 2021
Tradeshows are expensive: between the booth, travel, marketing, and sponsorships, showcasing your products at trade show exhibits can put a SERIOUS dent into your marketing budget. Why do I keep going?
December 1, 2020
2021 must be focused on minimizing unnecessary and unproductive expenses and delivering sales qualified leads that convert to opportunities - it’s really that simple. The marketing pendulum must dramatically shift towards an Agile but deliberate approach (scrappy) focused on Net New and away from branding exercises and vanity metrics. This is supported by the fact that many companies truly don’t have a branding budget, nor should they be allowed one until they have their story completed and vetted with a mapped execution strategy.
November 8, 2020