Just some thoughts

Any views or opinions represented in this blog are personal and do not represent those of people, institutions or organizations that I may or may not be associated with in professional or personal capacity, unless explicitly stated.

The Power of Vulnerability

Vulnerability isn’t weakness — it’s strength. I just finished *Getting Naked* by Patrick Lencioni and *Don’t Believe Everything You Think*. The lesson? Clients don’t want superheroes. They want real people who ask the tough questions, admit when they don’t know, and put the client first. That’s how trust is earned. That’s how partnerships grow. That’s how we lead.

July 5, 2025

Vibe Coding 2

Over the past few months I’ve tested Replit, Cursor, and now Kilo with Copilot and Claude. I’ve burned down and rebuilt instances, ripped out integrations that didn’t work, and wrestled with Docker, Digital Ocean, Spaces, and Stripe. What I’ve learned is that vibe coding isn’t about instant deployment—it’s about learning, iterating, and staying in flow. For developers, it promises faster scaffolding and fewer headaches with boilerplate. For non-coders, it opens the door to building real applications without years of training. It’s still clunky, but the direction is clear: coding by describing is evolving fast, and persistence really does pay off - hopefully.

June 10, 2025

Vibe Coding

What happens when years of domain expertise meet a frictionless dev stack like Vercel, Next.js, and Supabase? You build an MVP in a day—literally. In this post, I share how I created a full-featured marketing planning app from scratch in less than 24 hours, and what that experience taught me about the emerging concept of Vibe Coding. It’s not just about speed—it’s about alignment between tools, intuition, and deep problem knowledge. This is what the future of building feels like.

April 10, 2025

Lonely Leaders

Being a CEO comes with a level of solitude. You’re no longer just part of the team; you’re the boss, making decisions that impact lives, futures, and the company’s trajectory. But leadership doesn’t have to mean isolation. The best CEOs stay connected—engaging with employees, customers, and peers to combat loneliness and lead more effectively. Because at the end of the day, the strongest leaders aren’t just at the top—they’re in the trenches.

March 20, 2025

Breakfast Smoothies

When I was contemplating becoming CEO, many people suggested I read this “old” book. So there I was, lounging under the Cancun sun with a breakfast smoothie (fine, a piña colada) in hand, when Ben Horowitz’s words hit me like an unexpected wave: “There are no silver bullets for this, only a lot of lead bullets. Leadership, I realized, isn’t about waiting for the perfect solution to appear—it’s about persistence, grit, and making tough calls, whether in the boardroom or at a street-side taqueria deciding between tacos and ceviche.

February 1, 2025

The Sticky Factor

Marketing isn’t just about conversions—it’s about sticking in your customers’ minds. The brands we remember aren’t always the best; they’re the ones that show up consistently, dominating our thoughts through sheer visibility. By investing in share of voice (SOV) and creating unforgettable, omnipresent campaigns, brands can outpace their competitors and drive market share growth.

January 4, 2025

Marketing Project Management

Choosing the right project management tool can make or break your marketing campaigns. In this showdown between Monday.com, ClickUp, Jira, and even Excel, we explore how these platforms cater to marketing needs like collaboration, customization, and workflow automation. Cross-departmental content contributions are vital to campaign success. Which tool is best suited to streamline your marketing efforts and keep your team collaborating on all cylinders.

December 2, 2024

Kintsugi + Antifragility + Leadership

The Japanese art of Kintsugi and the modern concept of antifragility offer lessons in leadership. Kintsugi transforms broken pottery into art by highlighting its cracks with golden lacquer, symbolizing beauty in imperfection and strength in repair. Similarly, antifragility, as coined by Nassim Nicholas Taleb, teaches us to thrive amid chaos, leveraging volatility and failure as opportunities for growth. For leaders, this means embracing challenges, fostering innovation, and building systems that don’t just endure disruption but grow stronger because of it.

November 15, 2024

The shiny new thing

Marketing folks tend to get easily distracted by the shiny new piece of tech or process and it's for a good reason. I believe that we are always looking for that next thing that makes us do the job better. the pressures to improve conversions or get coverage higher has us looking as evidenced by the 8,000 or so marketing technologies available. In this post we'll explore just why we (I) keep an eye out with examples.

October 15, 2024