Exploring Intent Data's Significance in Business Strategy
Understanding various intent data types is pivotal in today's digital landscape, where prospects leave crucial digital footprints during product and service research.
May 10, 2023
Why Old Isn't Always Wrong
In marketing, where trends evolve at the speed of light, it's easy to dismiss old methods as outdated. But are they wrong/outdated, or just waiting for a fresh perspective?
April 10, 2023
Content Gating
We want personal data in exchange for content we kill ourselves to create. We also want to establish ourselves as thought leader and have a degree of authority in our space. There has always been a need to balance these objectives while we earn some trust. If prospects don’t trust us, we won’t see results no matter how fine-tuned our gated content strategy is. So how far do you go? What are the rules?
March 10, 2023
Building the machine
You might think it's not important to document the Martech you use but I'd suggest that shoud you choose not to you'll eventually run into overlap as well as compliance concerns. In this post we'll focus on the why take the time to do it and what benefit's it'll have.
February 15, 2023
Rethinking Live Chat: Is it Time for a More Focused Approach
Live chat functionality has long been a popular feature on websites, providing users real-time assistance. However, this tool isn’t without its challenges. Often, live chat is perceived as a support tool, but what if it could be more than that? In this blog post, we explore the idea of a new live chat experiment that uses generative AI to boost engagement and conversions among a specific audience – those interested in downloading open-source or free products.
January 10, 2023
How to Grow Your Career by Leaving Jobs on Your Terms
Have you ever felt stuck in a job that no longer challenges you or rewards you for your efforts? Have you ever wondered what it would be like to work in a different company or industry that values your skills and potential? Many professionals face the dilemma of whether to stay in their current role or seek new opportunities elsewhere. In this blog post, I’ll share my personal story of how I grew my career by leaving jobs on my terms, even when it meant giving up the comfort and security of my familiar workplace.
January 3, 2023
Just Enough Automation in Marketing
The tech community is grappling with the revelation that the DevTernity conference knowingly deceived attendees by fabricating speaker profiles. The audacious act involved creating imaginary personas, including the prominent figures Anna Boyko, Alina Prokhoda, Natalie Stadler, and Julia Kirsina.
December 15, 2022
The Digital Marketing Landscape New Rules
We want personal data in exchange for content we kill ourselves to create. We also want to establish ourselves as thought leader and have a degree of authority in our space. There has always been a need to balance these objectives while we earn some trust. If prospects don’t trust us, we won’t see results no matter how fine-tuned our strategy. So how far do you go - and how has COVID impacted you? What are the rules?
January 10, 2021
The Tradeshow Circus
Tradeshows are expensive: between the booth, travel, marketing, and sponsorships, showcasing your products at trade show exhibits can put a SERIOUS dent into your marketing budget. Why do I keep going?
December 1, 2020