Just some thoughts

Any views or opinions represented in this blog are personal and do not represent those of people, institutions or organizations that I may or may not be associated with in professional or personal capacity, unless explicitly stated.

How to Grow Your Career by Leaving Jobs on Your Terms

Have you ever felt stuck in a job that no longer challenges you or rewards you for your efforts? Have you ever wondered what it would be like to work in a different company or industry that values your skills and potential? Many professionals face the dilemma of whether to stay in their current role or seek new opportunities elsewhere. In this blog post, I’ll share my personal story of how I grew my career by leaving jobs on my terms, even when it meant giving up the comfort and security of my familiar workplace.

January 3, 2023

Just Enough Automation in Marketing

The tech community is grappling with the revelation that the DevTernity conference knowingly deceived attendees by fabricating speaker profiles. The audacious act involved creating imaginary personas, including the prominent figures Anna Boyko, Alina Prokhoda, Natalie Stadler, and Julia Kirsina.

December 15, 2022

The Digital Marketing Landscape New Rules

We want personal data in exchange for content we kill ourselves to create. We also want to establish ourselves as thought leader and have a degree of authority in our space. There has always been a need to balance these objectives while we earn some trust. If prospects don’t trust us, we won’t see results no matter how fine-tuned our strategy. So how far do you go - and how has COVID impacted you? What are the rules?

January 10, 2021

The Tradeshow Circus

Tradeshows are expensive: between the booth, travel, marketing, and sponsorships, showcasing your products at trade show exhibits can put a SERIOUS dent into your marketing budget. Why do I keep going?

December 1, 2020

Operational Efficiencies in Marketing

2021 must be focused on minimizing unnecessary and unproductive expenses and delivering sales qualified leads that convert to opportunities - it’s really that simple. The marketing pendulum must dramatically shift towards an Agile but deliberate approach (scrappy) focused on Net New and away from branding exercises and vanity metrics. This is supported by the fact that many companies truly don’t have a branding budget, nor should they be allowed one until they have their story completed and vetted with a mapped execution strategy.

November 8, 2020