Featured
The Funnel Mutated
Static ICPs tell you who could buy. They do not tell you who is ready. Modern B2B teams need fit, triggers, signals, and plays to separate curiosity from real buying motion.
Maximizing Content ROI: How to Leverage an Artifact
Most content teams do not need more ideas. They need more leverage. One strong asset should become several useful ones instead of getting published once and forgotten.
July 1, 2023
Establish a culture of experimentation
Most teams claim to be data-driven right up until the data threatens a favorite idea. Real progress comes from testing constantly, learning quickly, and not treating every failed experiment like a personal tragedy.
June 17, 2023
Exploring Intent Data's Significance in Business Strategy
Intent data can be useful, but only if you understand what kind of signal you are actually looking at. Not every footprint means buying intent, and not every data vendor deserves blind faith.
May 10, 2023
Why Old Isn't Always Wrong
Marketing teams are great at worshipping whatever is new and dismissing whatever is old. That is usually a mistake. Old tactics are not automatically obsolete, and new ones are not automatically smart.
April 10, 2023
Content Gating
We want personal data in exchange for content we kill ourselves to create. We also want to establish ourselves as thought leader and have a degree of authority in our space. There has always been a need to balance these objectives while we earn some trust. If prospects don’t trust us, we won’t see results no matter how fine-tuned our gated content strategy is. So how far do you go? What are the rules?
March 10, 2023
Building the machine
You might think it's not important to document the Martech you use but I'd suggest that shoud you choose not to you'll eventually run into overlap as well as compliance concerns. In this post we'll focus on the why take the time to do it and what benefit's it'll have.
February 15, 2023
Rethinking Live Chat: Is it Time for a More Focused Approach
Live chat works better when it has a job instead of a vague ambition. Put it where intent is high, use AI to support the human, and it stops being a decorative widget and starts helping conversion.
January 10, 2023
How to Grow Your Career by Leaving Jobs on Your Terms
Have you ever felt stuck in a job that no longer challenges you or rewards you for your efforts? Have you ever wondered what it would be like to work in a different company or industry that values your skills and potential? Many professionals face the dilemma of whether to stay in their current role or seek new opportunities elsewhere. In this blog post, I’ll share my personal story of how I grew my career by leaving jobs on my terms, even when it meant giving up the comfort and security of my familiar workplace.
January 3, 2023
Just Enough Automation in Marketing
The tech community is grappling with the revelation that the DevTernity conference knowingly deceived attendees by fabricating speaker profiles. The audacious act involved creating imaginary personas, including the prominent figures Anna Boyko, Alina Prokhoda, Natalie Stadler, and Julia Kirsina.
December 15, 2022