The AI-Era Enablement Leader Is Becoming the Trust Architect
AI is changing sales enablement from a content and training function into a governed trust layer for the entire go-to-market organization.
The Tradeshow Circus
Thanks COVID
Tradeshows are expensive: between the booth, travel, marketing, and sponsorships, showcasing your products at trade show exhibits can put a SERIOUS dent into your marketing budget. Why do I keep going?
Operational Efficiencies in Marketing
2021 the year of Growth
2021 must be focused on minimizing unnecessary and unproductive expenses and delivering sales qualified leads that convert to opportunities - it’s really that simple. The marketing pendulum must dramatically shift towards an Agile but deliberate approach (scrappy) focused on Net New and away from branding exercises and vanity metrics. This is supported by the fact that many companies truly don’t have a branding budget, nor should they be allowed one until they have their story completed and vetted with a mapped execution strategy.
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