Front-end offer
$7.5K Positioning + Pipeline Audit
I help technical B2B companies figure out why buyers are not converting, what is unclear, what proof is missing, and what to fix first.
The problem
Founders often know the product is strong, but the market story is vague. The homepage explains too much and proves too little. Sales hears the same objections repeatedly. Campaigns create activity, but not enough qualified movement.
Who it is for
Seed to Series B SaaS, AI, data, devtools, infrastructure, cybersecurity, and services companies with a technical product, unclear messaging, weak proof, or inconsistent pipeline motion.
Deliverables
Homepage teardown
A plain-English review of the first-screen story, page hierarchy, proof placement, CTA path, and points where technical buyers are likely to stall.
ICP and persona clarity
A tighter view of who the offer is for, which buyer problems matter most, and where current messaging is too broad or internally focused.
Messaging gap diagnosis
A review of category language, positioning, value proposition, objection handling, and how clearly the company explains why now.
Proof gap diagnosis
A map of where claims need stronger evidence, where customer proof is underused, and which assets would create more buying confidence.
Competitive positioning
A practical read on how the company should frame alternatives, tradeoffs, differentiation, and urgency without becoming generic.
Pipeline bottleneck diagnosis
A review of conversion points, campaign-to-sales handoff, lead quality signals, nurture gaps, and places where the buyer journey loses momentum.
90-day GTM action plan
A prioritized plan that identifies what to fix first, what to build next, and what can wait.
Timeline
- Days 1-2: intake, access review, ICP context, current funnel and asset collection.
- Days 3-6: website, messaging, proof, competitive, and pipeline diagnosis.
- Days 7-8: synthesis, prioritization, and action-plan build.
- Days 9-10: walkthrough, working session, and final 90-day plan.
Price
$7,500 fixed fee. Designed to be specific enough to approve quickly and useful enough to become the feeder into deeper execution work.