Premium differentiated offer
$10K to $20K Proof Ops Sprint
AI made average content cheap. Proof is now the differentiator. I help B2B companies operationalize credibility so buyers and sales teams can trust the claims being made.
The problem
Most technical B2B companies make claims faster than they collect proof. The website says the product is secure, faster, smarter, easier, or more reliable, but the evidence is scattered across calls, decks, Slack threads, customer notes, implementation wins, security docs, and sales memories.
Who it is for
Companies with a strong product, growing sales motion, complex buyer committees, technical trust requirements, and too much credibility trapped outside reusable marketing and sales assets.
Deliverables
Proof inventory
A structured review of existing case studies, testimonials, product evidence, security material, benchmarks, customer notes, reviews, demos, and sales-used artifacts.
Persona and use-case mapping
A map of which proof matters to which buyer, use case, stage, objection, and internal stakeholder.
Objection-handling proof matrix
A matrix that connects common sales objections to the evidence, story, claim, asset, and next proof needed.
Customer story framework
A repeatable structure for capturing customer stories without waiting for full formal case studies every time.
Sales proof library
A practical library structure for proof snippets, customer examples, metrics, quotes, screenshots, deployment patterns, and objection-specific evidence.
Trust and security proof recommendations
A review of trust, compliance, implementation, reliability, and security proof that should be more visible in the buyer journey.
Website proof placement
A page-by-page recommendation for where proof should appear, which claims need evidence, and where buyers need reassurance.
Case study backlog
A prioritized backlog of customer stories, use-case proof, technical validation, and sales assets to build next.
Analyst, review, and community proof plan
A plan for external proof sources that can strengthen credibility beyond owned content.
Timeline
- Week 1: inventory existing proof, map claims, collect customer and sales context, identify credibility gaps.
- Week 2: build the proof matrix, buyer/use-case map, objection paths, and website placement plan.
- Weeks 3-4 when included: produce priority proof assets, sales library structure, customer story framework, and implementation backlog.
Price
$10,000 to $20,000 depending on depth. The lighter version diagnoses and maps the proof system. The deeper version builds priority assets and the operating structure to keep proof current.