Verification subscription
$29/month VeriTrust
VeriTrust runs the same kind of structural audit behind the public carney.wiki verification report against your own site: what is discoverable, provable, and buyer-verifiable, scored and tied to evidence. Then it re-checks on a schedule so you can see what actually changed.
Content and products are cheap. Credibility has to be earned.
VeriTrust puts the premise of my book, B2B Marketing in the AI Era, to work on your website. As AI makes content and digital products cheaper to produce, publishing more or shipping another feature becomes less of a distinction. Credibility and authority matter more: why should a buyer believe you, choose you, or trust your judgment?
Your website should help them answer that. Clear positioning tells buyers who you help and where you fit. Specific results give them something to verify. Honest constraints show where your product stops being the right choice. Together, those signals give buyers a basis for trusting your expertise.
VeriTrust checks the published evidence behind those signals and shows what needs work. More pages do not earn more points. A score is a diagnostic, not a certification of your company or a guarantee that buyers or AI systems will recommend you.
The problem
Buyers and AI systems no longer take a website's claims at face value. They check what is actually published: titles, descriptions, structured data, trust and pricing pages, working links, and proof. Most sites have never been audited against that standard, so nobody actually knows what is missing.
Who it is for
B2B companies who want an honest, evidence-backed read on what their website currently proves, not a subjective design opinion, before deciding what to fix.
What's included
Baseline VeriTrust report
A scored audit across positioning, verification depth, proof ops, discovery, credibility, path friction, mechanics, and freshness, with every finding tied to the published evidence that triggered it.
Tracked re-checks
Ongoing audits compared against your original baseline, so score movement reflects real, published change, not opinion.
Private delivery
Your report lives in your own client dashboard. Nothing about your site or your score is published publicly.
Evidence-backed scoring
Structural checks and AI-assisted reviews tie findings to published sources. Missing proof lowers the score when the relevant crawl is complete. Checks that could not be completed stay unscored, with the limitation explained.
How it works
- Request access: share your name, email, and website. We’ll prepare your baseline and be in touch shortly about your private dashboard.
- Baseline: VeriTrust crawls your published site and produces your first scored report.
- Fix: you, or I, address what the report surfaces.
- Re-check: a new run compares against your original baseline, so movement is traceable to evidence, not guesswork.
Price
$29 per month. Covers ongoing VeriTrust audits and access to your private report dashboard.