Marketing folks tend to get easily distracted by the shiny new piece of tech or process and it's for a good reason. I believe that we are always looking for that next thing that makes us do the job better. the pressures to improve conversions or get coverage higher has us looking as evidenced by the 8,000 or so marketing technologies available. In this post we'll explore just why we (I) keep an eye out with examples.

Digital marketing ROI is more critical than ever, with strategies like livestreaming, AI-powered video advertising, and precision-targeted campaigns redefining success. As highlighted by Marketful, understanding and maximizing ROI isn’t just about tracking results—it’s about leveraging innovative tools and trends to drive measurable growth.

Brands must foster collaborative relationships with their audiences, incentivizing customers to become active ambassadors through creative campaigns, exclusive rewards, and community recognition. This shift will transform marketing into a two-way conversation, making UGC an indispensable strategy for driving meaningful connections and long-term loyalty.

Optimizing content for voice search will rival traditional SEO in importance, enabling brands to connect with consumers through conversational, hands-free interactions. Voice technology opens the door to innovative opportunities like interactive voice ads, voice-activated shopping, and seamless customer engagement. With the rise of smart speakers and conversational AI, brands that adapt their messaging to natural language patterns and prioritize convenience will lead the way in this rapidly evolving landscape.

The tech community is grappling with the revelation that the DevTernity conference knowingly deceived attendees by fabricating speaker profiles. The audacious act involved creating imaginary personas, including the prominent figures Anna Boyko, Alina Prokhoda, Natalie Stadler, and Julia Kirsina.