Posts in Technology

Vibe Coding

What happens when years of domain expertise meet a frictionless dev stack like Vercel, Next.js, and Supabase? You build an MVP in a day—literally. In this post, I share how I created a full-featured marketing planning app from scratch in less than 24 hours, and what that experience taught me about the emerging concept of Vibe Coding. It’s not just about speed—it’s about alignment between tools, intuition, and deep problem knowledge. This is what the future of building feels like.

April 10, 2025

Marketing Project Management

Choosing the right project management tool can make or break your marketing campaigns. In this showdown between Monday.com, ClickUp, Jira, and even Excel, we explore how these platforms cater to marketing needs like collaboration, customization, and workflow automation. Cross-departmental content contributions are vital to campaign success. Which tool is best suited to streamline your marketing efforts and keep your team collaborating on all cylinders.

December 2, 2024

Livestreaming and Video's with AI

Livestreaming and video are transforming the way brands connect with audiences, blending entertainment with commerce to drive engagement and sales. The rise of streaming services blurs the lines between traditional TV and digital platforms. From boosting short-term purchase intent to building long-term brand affinity, these formats offer unmatched opportunities for brands to innovate and thrive in an interactive, consumer-driven landscape.

August 20, 2024

AI in Marketing

AI is transforming marketing by enabling marketers to work smarter, faster, and more strategically. From analyzing vast datasets to predicting customer behavior and personalizing content, AI tools like ChatGPT and NotebookLM are revolutionizing how businesses engage their audiences. By automating repetitive tasks, optimizing ad placements, and delivering tailored customer experiences, AI not only improves efficiency but also boosts ROI.

June 10, 2024