B2B growth is being rewritten by the convergence of trust, AI, and data. Traditional funnels are collapsing under the weight of fragmented buyer behavior, giving rise to Buying Networks—dynamic ecosystems where intent, influence, and validation circulate freely.

There are no proven levers, no predictable attribution models, and no map to follow. Growth now emerges from signals hiding in plain sight: who’s talking about you at private CIO dinners, which founders are shaping the narrative, what ideas are earning trust among peers. Lets explore what’s breaking in traditional marketing and what’s working instead.

Account-Based Marketing (ABM) is a strategy that prioritizes personalization and precision targeting to cultivate high-value deals. This approach, while promising unparalleled ROI by focusing on a select group of target accounts, is often accompanied by significant costs and strategic challenges.