There are no proven levers, no predictable attribution models, and no map to follow. Growth now emerges from signals hiding in plain sight: who’s talking about you at private CIO dinners, which founders are shaping the narrative, what ideas are earning trust among peers. Lets explore what’s breaking in traditional marketing and what’s working instead.

Account-Based Marketing (ABM) is a strategy that prioritizes personalization and precision targeting to cultivate high-value deals. This approach, while promising unparalleled ROI by focusing on a select group of target accounts, is often accompanied by significant costs and strategic challenges.