https://carney.wiki/tags/buyer-enablement/Recent content in buyer enablement on carney.wikiHugo -- gohugo.ioenSat, 30 May 2026 00:00:00 +0000https://carney.wiki/blog/ai-era-make-yes-safe/Sat, 30 May 2026 00:00:00 +0000https://carney.wiki/blog/ai-era-make-yes-safe/By the time a B2B deal gets serious, your buyer is not deciding whether they like you. They are deciding whether they can defend the decision. That is a very different job. It is also the part of marketing a lot of teams still under-build. They do a decent job creating interest, a decent job explaining the product, maybe even a decent job getting the first meeting. Then the deal gets real and suddenly everyone is improvising their way through finance questions, ROI math, implementation concerns, procurement friction, and internal committee politics.