https://carney.wiki/tags/case-studies/Recent content in case studies on carney.wikiHugo -- gohugo.ioenSat, 23 May 2026 00:00:00 +0000https://carney.wiki/blog/ai-era-proof-as-inventory/Sat, 23 May 2026 00:00:00 +0000https://carney.wiki/blog/ai-era-proof-as-inventory/Most B2B companies have proof. Very few have Proof Ops. That sounds like a small distinction. It is not. A lot of teams have customer quotes floating around in decks, a case study PDF from two years ago, a few screenshots in somebody’s Google Drive, and one heroic salesperson who somehow remembers which customer story works for which objection. That is not a proof system. That is organizational folklore.