Channel Mix onhttps://carney.wiki/tags/channel-mix/Recent content in Channel Mix onHugo -- gohugo.ioenMon, 10 Apr 2023 00:00:00 +0000Why Old Isn't Always Wronghttps://carney.wiki/blog/old-marketing/Mon, 10 Apr 2023 00:00:00 +0000https://carney.wiki/blog/old-marketing/Marketing people love to pretend anything older than six months belongs in a museum. New channel? Amazing. New acronym? Even better. Old tactic with proven economics? Apparently embarrassing unless a consultant rebrands it. That is a mistake. Old does not automatically mean wrong. Sometimes it just means neglected. The real job is not worshipping novelty. It is staying agile enough to know when a forgotten tactic deserves another look.