Topic
Insights and notes grouped by this theme.
How modern B2B brands build recall, trust, and recommendation over time
Social is not just for awareness. Community is not just for engagement. In an AI-shaped market, both are distribution rails that carry narrative, proof, and trust before the first meeting ever happens.
building trust
In B2B, trust isn’t built with slogans or glossy decks. Buyers look for proof before they ever speak with sales. They read research, scan peer reviews, and check who else stands behind your brand. And with AI search now shaping first impressions in seconds, the bar for accuracy and credibility is higher than ever.
Turn Your Customers Into Your Marketing Team (Because They’re Cheaper)
If your customers are willing to talk about you, let them. UGC works because people trust other people more than polished brand copy, and it is a lot cheaper than pretending authenticity can be bought by the hour.
