https://carney.wiki/tags/content-strategy/Recent content in Content Strategy onHugo -- gohugo.ioenMon, 15 Jul 2024 00:00:00 +0000https://carney.wiki/blog/ugc/Mon, 15 Jul 2024 00:00:00 +0000https://carney.wiki/blog/ugc/User-Generated Content: Marketing’s Not-So-Secret Weapon Let’s face it: if marketing were a group project, user-generated content (UGC) would be that one overachiever who does all the work and makes the rest of us look good. Consumers are no longer impressed by glossy ads or overly curated posts—they want authenticity, and nothing screams “real deal” louder than content created by other customers. UGC is poised to take over the marketing world.