In-product marketing works when it feels helpful, not creepy. The difference is simple: relevant guidance builds trust, while intrusive prompts make users feel like your dashboard has boundary issues.

Live chat works better when it has a job instead of a vague ambition. Put it where intent is high, use AI to support the human, and it stops being a decorative widget and starts helping conversion.

The tech community is grappling with the revelation that the DevTernity conference knowingly deceived attendees by fabricating speaker profiles. The audacious act involved creating imaginary personas, including the prominent figures Anna Boyko, Alina Prokhoda, Natalie Stadler, and Julia Kirsina.