Topic
Insights and notes grouped by this theme.
Using your best asset to market
In-product marketing works when it feels helpful, not creepy. The difference is simple: relevant guidance builds trust, while intrusive prompts make users feel like your dashboard has boundary issues.
Live chat functionality has long been a popular feature on websites, providing users real-time assistance. However, this tool isn’t without its challenges. Often, live chat is perceived as a support tool, but what if it could be more than that? In this blog post, we explore the idea of a new live chat experiment that uses generative AI to boost engagement and conversions among a specific audience – those interested in downloading open-source or free products.
Live chat works better when it has a job instead of a vague ambition. Put it where intent is high, use AI to support the human, and it stops being a decorative widget and starts helping conversion.
Striking the Balance
The tech community is grappling with the revelation that the DevTernity conference knowingly deceived attendees by fabricating speaker profiles. The audacious act involved creating imaginary personas, including the prominent figures Anna Boyko, Alina Prokhoda, Natalie Stadler, and Julia Kirsina.
