https://carney.wiki/tags/demand-generation/Recent content in Demand Generation onHugo -- gohugo.ioenTue, 20 Jan 2026 00:00:00 +0000https://carney.wiki/blog/2026dumbmarketing/Tue, 20 Jan 2026 00:00:00 +0000https://carney.wiki/blog/2026dumbmarketing/If you’re still running your 2023 marketing playbook in 2026—celebrating content volume, bragging about impressions, and pointing at a funnel diagram like it’s a historical artifact—you’re not behind. You’re just asleep. Your buyers moved on. Your tech stack learned how to think. And AI is doing parts of your job now—just not the parts you should’ve been doing in the first place. This isn’t an article. This is your intervention.https://carney.wiki/blog/ai-gtm-playbook/Fri, 07 Nov 2025 00:00:00 +0000https://carney.wiki/blog/ai-gtm-playbook/The rules of B2B buying are being rewritten. Not incrementally — structurally. Buyers have never moved through a linear tidy funnel owned by sales and marketing; they navigate a buying network made up of internal stakeholders, external influencers, independent research, and increasingly, AI agents that summarize, shortlist, and recommend on their behalf. If your go-to-market (GTM) playbook still targets a single buyer persona or relies on volume outreach, you’re invisible in the very places buyers now start their journeys.https://carney.wiki/blog/growthai/Sat, 06 Sep 2025 00:00:00 +0000https://carney.wiki/blog/growthai/A new pattern is emerging: the teams winning in AI are not the ones copying the old SaaS playbook with fresher branding. They are the ones figuring out where influence, credibility, and trust actually live, then building around that reality instead of around habit. The next generation of marketing leaders in AI will look less like spreadsheet custodians and more like experimenters, operators, and network-builders. They will diagnose first, invent second, and leave a lot of tired template marketing where it belongs.https://carney.wiki/blog/playbook/Wed, 03 Jan 2024 00:00:00 +0000https://carney.wiki/blog/playbook/As the books close on 2024 and budgets get finalized, marketing leaders everywhere are reviewing what’s been approved—and what didn’t make the cut. It’s that time of year when big ideas meet financial reality, and the wish list gets trimmed into a strategic plan. If you didn’t get everything you asked for, you’re not alone. The key question now is how to prioritize: do you spread thinner or go deeper?https://carney.wiki/blog/digital-marketing-landscape/Sun, 10 Jan 2021 00:00:00 +0000https://carney.wiki/blog/digital-marketing-landscape/The Shift in Work Dynamics COVID did not create digital marketing. It did, however, throw gasoline on it. Budgets that used to disappear into flights, booths, hotels, and branded stress balls suddenly got shoved online. That meant more channels, more campaigns, more reporting, more content, and, naturally, more work for the same number of humans. For marketing teams, that shift was both an opportunity and a trap. Digital finally got taken seriously.https://carney.wiki/blog/tradeshows-suck/Tue, 01 Dec 2020 00:00:00 +0000https://carney.wiki/blog/tradeshows-suck/Who forced the shift to digital? It’s a bit weird to think of it this way but without COVID and the cancelation of all tradeshows in 2020 I could never have proven the value of a complete shift to digital. The lead flow we generated without tradeshows demonstrated a much more cost effective spend of marketing dollars. Tradeshows are expensive: between the booth, travel, marketing, and sponsorships, showcasing your products at trade show exhibits can put a SERIOUS dent into your marketing budget.