https://carney.wiki/tags/digital-strategy/Recent content in Digital Strategy onHugo -- gohugo.ioenSun, 10 Jan 2021 00:00:00 +0000https://carney.wiki/blog/digital-marketing-landscape/Sun, 10 Jan 2021 00:00:00 +0000https://carney.wiki/blog/digital-marketing-landscape/The Shift in Work Dynamics COVID did not create digital marketing. It did, however, throw gasoline on it. Budgets that used to disappear into flights, booths, hotels, and branded stress balls suddenly got shoved online. That meant more channels, more campaigns, more reporting, more content, and, naturally, more work for the same number of humans. For marketing teams, that shift was both an opportunity and a trap. Digital finally got taken seriously.