Excess Share of Voice onhttps://carney.wiki/tags/excess-share-of-voice/Recent content in Excess Share of Voice onHugo -- gohugo.ioenWed, 03 Jan 2024 00:00:00 +0000Playbook Success with your budgethttps://carney.wiki/blog/playbook/Wed, 03 Jan 2024 00:00:00 +0000https://carney.wiki/blog/playbook/As the books close on 2024 and budgets get finalized, marketing leaders everywhere are reviewing what’s been approved—and what didn’t make the cut. It’s that time of year when big ideas meet financial reality, and the wish list gets trimmed into a strategic plan. If you didn’t get everything you asked for, you’re not alone. The key question now is how to prioritize: do you spread thinner or go deeper?