Rethinking Live Chat: Is it Time for a More Focused Approach
Live chat functionality has long been a popular feature on websites, providing users real-time assistance. However, this tool isn’t without its challenges. Often, live chat is perceived as a support tool, but what if it could be more than that? In this blog post, we explore the idea of a new live chat experiment that uses generative AI to boost engagement and conversions among a specific audience – those interested in downloading open-source or free products.
Live chat works better when it has a job instead of a vague ambition. Put it where intent is high, use AI to support the human, and it stops being a decorative widget and starts helping conversion.