Topic
Insights and notes grouped by this theme.
Automation can scale execution, but it can’t manufacture judgment, trust, or relevance. The brands that win aren’t the busiest; they’re the clearest.
If you’re still running your 2023 marketing playbook in 2026—celebrating content volume, bragging about impressions, and pointing at a funnel diagram like it’s a historical artifact—you’re …
Return your investment
Marketing folks tend to get easily distracted by the shiny new piece of tech or process and it's for a good reason. I believe that we are always looking for that next thing that makes us do the job better. the pressures to improve conversions or get coverage higher has us looking as evidenced by the 8,000 or so marketing technologies available. In this post we'll explore just why we (I) keep an eye out with examples.
The illusion of control
Marketers love the idea of control. The market usually ignores that preference. The better skill is not squeezing uncertainty out of the system. It is learning to respond to it without panicking.
Always Be Testing Everything
Most teams claim to be data-driven right up until the data threatens a favorite idea. Real progress comes from testing constantly, learning quickly, and not treating every failed experiment like a personal tragedy.
Sometimes you just need a fresh take
Marketing teams are great at worshipping whatever is new and dismissing whatever is old. That is usually a mistake. Old tactics are not automatically obsolete, and new ones are not automatically smart.
