Marketing folks tend to get easily distracted by the shiny new piece of tech or process and it's for a good reason. I believe that we are always looking for that next thing that makes us do the job better. the pressures to improve conversions or get coverage higher has us looking as evidenced by the 8,000 or so marketing technologies available. In this post we'll explore just why we (I) keep an eye out with examples.

Digital marketing ROI is more critical than ever, with strategies like livestreaming, AI-powered video advertising, and precision-targeted campaigns redefining success. As highlighted by Marketful, understanding and maximizing ROI isn’t just about tracking results—it’s about leveraging innovative tools and trends to drive measurable growth.

Brands must foster collaborative relationships with their audiences, incentivizing customers to become active ambassadors through creative campaigns, exclusive rewards, and community recognition. This shift will transform marketing into a two-way conversation, making UGC an indispensable strategy for driving meaningful connections and long-term loyalty.

Optimizing content for voice search will rival traditional SEO in importance, enabling brands to connect with consumers through conversational, hands-free interactions. Voice technology opens the door to innovative opportunities like interactive voice ads, voice-activated shopping, and seamless customer engagement. With the rise of smart speakers and conversational AI, brands that adapt their messaging to natural language patterns and prioritize convenience will lead the way in this rapidly evolving landscape.

As the books close on 2024 and budgets get finalized, marketing leaders everywhere are reviewing what’s been approved—and what didn’t make the cut. It’s that time of year when big ideas meet financial reality, and the wish list gets trimmed into a strategic plan. If you didn’t get everything you asked for, you’re not alone. The key question now is how to prioritize: do you spread thinner or go deeper?

The tech community is grappling with the revelation that the DevTernity conference knowingly deceived attendees by fabricating speaker profiles. The audacious act involved creating imaginary personas, including the prominent figures Anna Boyko, Alina Prokhoda, Natalie Stadler, and Julia Kirsina.

There's a fine line between offering users valuable insights and crossing into the realm of creepy and intrusive practices. In this blog post, we'll explore the world of in-product marketing and how to employ it effectively without making your users feel uncomfortable or creeped out.

The Marketer's Guide to Continuous Learning - Testing is an often overlooked aspect of Marketing. There's usually not a great amount of support for failing and given the pressures of Marketing most are risk adverse. This is exactly the opposit attitude you need for a progressive group. You want to push boundries, you need to push boundries!

Understanding various intent data types is pivotal in today's digital landscape, where prospects leave crucial digital footprints during product and service research.

In marketing, where trends evolve at the speed of light, it's easy to dismiss old methods as outdated. But are they wrong/outdated, or just waiting for a fresh perspective?

We want personal data in exchange for content we kill ourselves to create. We also want to establish ourselves as thought leader and have a degree of authority in our space. There has always been a need to balance these objectives while we earn some trust. If prospects don’t trust us, we won’t see results no matter how fine-tuned our gated content strategy is. So how far do you go? What are the rules?

You might think it's not important to document the Martech you use but I'd suggest that shoud you choose not to you'll eventually run into overlap as well as compliance concerns. In this post we'll focus on the why take the time to do it and what benefit's it'll have.

Live chat functionality has long been a popular feature on websites, providing users real-time assistance. However, this tool isn’t without its challenges. Often, live chat is perceived as a support tool, but what if it could be more than that? In this blog post, we explore the idea of a new live chat experiment that uses generative AI to boost engagement and conversions among a specific audience – those interested in downloading open-source or free products.

Have you ever felt stuck in a job that no longer challenges you or rewards you for your efforts? Have you ever wondered what it would be like to work in a different company or industry that values your skills and potential? Many professionals face the dilemma of whether to stay in their current role or seek new opportunities elsewhere. In this blog post, I’ll share my personal story of how I grew my career by leaving jobs on my terms, even when it meant giving up the comfort and security of my familiar workplace.

The tech community is grappling with the revelation that the DevTernity conference knowingly deceived attendees by fabricating speaker profiles. The audacious act involved creating imaginary personas, including the prominent figures Anna Boyko, Alina Prokhoda, Natalie Stadler, and Julia Kirsina.

We want personal data in exchange for content we kill ourselves to create. We also want to establish ourselves as thought leader and have a degree of authority in our space. There has always been a need to balance these objectives while we earn some trust. If prospects don’t trust us, we won’t see results no matter how fine-tuned our strategy. So how far do you go - and how has COVID impacted you? What are the rules?

Tradeshows are expensive: between the booth, travel, marketing, and sponsorships, showcasing your products at trade show exhibits can put a SERIOUS dent into your marketing budget. Why do I keep going?

2021 must be focused on minimizing unnecessary and unproductive expenses and delivering sales qualified leads that convert to opportunities - it’s really that simple. The marketing pendulum must dramatically shift towards an Agile but deliberate approach (scrappy) focused on Net New and away from branding exercises and vanity metrics. This is supported by the fact that many companies truly don’t have a branding budget, nor should they be allowed one until they have their story completed and vetted with a mapped execution strategy.