AI made competent content cheap. That did not make positioning less important. It made it far less forgiving. In the new market, vague messaging gets compressed into mush, and mush does not win.

Marketing isn’t just about conversions—it’s about sticking in your customers’ minds. The brands we remember aren’t always the best; they’re the ones that show up consistently, dominating our thoughts through sheer visibility. By investing in share of voice (SOV) and creating unforgettable, omnipresent campaigns, brands can outpace their competitors and drive market share growth.