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A hostile review exposed the missing operating mechanism inside the Trust Stack.
An AI critic did not break the Trust Stack. It exposed the missing mechanism underneath it: Proof Ops, the discipline that turns positioning claims into evidence buyers can trust.
How Proof Ops turns credibility into a repeatable advantage
Scattered case studies and random testimonials do not create trust at scale. Proof starts compounding when it is captured systematically, tagged intelligently, and deployed where buyers actually need it.
Search visibility now has to work for answer engines and generative AI too
AI Overviews, answer engines, and generative search are changing how buyers discover, evaluate, and trust companies. SEO still matters, but discoverability now depends on being found, understood, verified, and recommended.
