https://carney.wiki/tags/proof/Recent content in proof onHugo -- gohugo.ioenSat, 02 May 2026 00:00:00 +0000https://carney.wiki/blog/ai-era-verification-beats-persuasion/Sat, 02 May 2026 00:00:00 +0000https://carney.wiki/blog/ai-era-verification-beats-persuasion/Most B2B buyers do not buy the way your homepage wishes they did. They do not move politely from awareness to interest to demo to proposal like a nice clean funnel diagram someone made in a keynote ten years ago and refuses to let die. They move in loops. Someone gets excited. Someone else gets skeptical. A champion forms. Security appears. Finance asks for assumptions. Operations asks how this will actually work in the real world, which is usually where a lot of “frictionless” stories go to die.