Target Account Strategy onhttps://carney.wiki/tags/target-account-strategy/Recent content in Target Account Strategy onHugo -- gohugo.ioenMon, 01 Apr 2024 00:00:00 +0000Navigating Account-Based Marketinghttps://carney.wiki/blog/abm-cost-complexity/Mon, 01 Apr 2024 00:00:00 +0000https://carney.wiki/blog/abm-cost-complexity/Navigating the Complexities and Costs of Account-Based Marketing for B2B ABM sounds fantastic in a board deck. Pick the right accounts. Personalize everything. Align sales and marketing. Win bigger deals. What usually gets left out of the presentation is the inconvenient part: ABM is expensive, operationally messy, and very easy to do badly with beautiful software and mediocre thinking. That does not mean ABM is a bad idea. It means it is not magic.